Impact of big data analytics on sales performance in pharmaceutical organizations: The role of customer relationship management capabilities.

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作者： Muhammad,Shahbaz ^[1] ; Changyuan,Gao ^[2] ; Lili,Zhai ^[1] ; Fakhar,Shahzad ^[1] ; Adeel,Luqman ^[3] ; Rimsha,Zahid ^[4]

作者单位： School of Economics and Management, Harbin University of Science and Technology, Harbin, Heilongjiang, China. ^[1] Lyallpur Business School, Government Collage University, Faisalabad, Punjab, Pakistan. ^[2] Department of Business Administration, ILMA University, Karachi, Pakistan. ^[3] Department of Commerce, Fatima Jinnah Women University, Rawalpindi, Pakistan. ^[4]

主题词商业(Commerce);制药工业(Drug Industry);人类(Humans);人格(Personality)

DOI 10.1371/journal.pone.0250229

PMID 33909667

发布时间 2023-11-02

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