Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users.

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第一作者： Kevin R,Betts

第一单位： Office of Prescription Drug Promotion, U.S. Food and Drug Administration, Silver Spring, MD, USA.

作者： Kevin R,Betts ^[1] ; Kathryn J,Aikin ^[1] ; Panne,Burke ^[2] ; Stephanie,Miles ^[2] ; Shane,Mannis ^[2]

作者单位： Office of Prescription Drug Promotion, U.S. Food and Drug Administration, Silver Spring, MD, USA. ^[1] Communication Research and Strategy, Fors Marsh Group, Arlington, VA, USA. ^[2]

关键词 Adequate provision digital divide direct-to-consumer prescription drug advertising non-internet users offline population risk communication

主题词人类(Humans);处方药(Prescription Drugs)

DOI 10.1080/07359683.2021.1989747

PMID 34663196

发布时间 2022-09-15

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Health marketing quarterly

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Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users.

Health marketing quarterly

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Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users.

Health marketing quarterly

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Health marketing quarterly

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