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Assessing the Antecedents and Consequences of Experience Value in Online Education: A Quantitative Approach.

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第一作者： Hong,Zhao

第一单位： International College of Cultural Education, Northeast Agricultural University, Harbin, China.

作者： Hong,Zhao ^[1] ; Lijuan,Song ^[2]

作者单位： International College of Cultural Education, Northeast Agricultural University, Harbin, China. ^[1] College of Humanities and Social Sciences, East China Jiaotong University, Nanchang, China. ^[2]

关键词 affective commitment brand image continuance intention experience value marketing strategies online education

DOI 10.3389/fpsyg.2022.911565

PMID 35814142

发布时间 2022-07-16

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2022年13卷

911565页

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Assessing the Antecedents and Consequences of Experience Value in Online Education: A Quantitative Approach.

Frontiers in psychology

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