首页> Acta psychologica> E-Vocacy in motion: Unpacking social value and AI utility in electric bike and EV advocacy on WeChat and Douyin.

E-Vocacy in motion: Unpacking social value and AI utility in electric bike and EV advocacy on WeChat and Douyin.

导出 LinkOut

翻译打印收藏纠错

第一作者： Miaomiao,Li

第一单位： Business School, Beijing Information Science and Technology University, Beijing, 100080, China. Electronic address: miaomiaoli369@163.com.

作者： Miaomiao,Li ^[1] ; Muhammad,Irfan ^[2] ; Rana Tahir,Naveed ^[3] ; Ajay,Singh ^[4] ; Saqib,Muneer ^[5] ; Anas A,Salameh ^[6]

作者单位： Business School, Beijing Information Science and Technology University, Beijing, 100080, China. Electronic address: miaomiaoli369@163.com. ^[1] Institute of Banking and Finance, Bahauddin Zakariya University Multan, Pakistan. Electronic address: dr.mirfan@bzu.edu.pk. ^[2] UE Business School, Division of Management & Administrative Sciences, University of Education Lahore, Pakistan. Electronic address: tahir.naveed@ue.edu.pk. ^[3] Department of Management and Information Systems, College of Business Administration, University of Ha'il, Ha'il, 55476, Saudi Arabia. Electronic address: a.sing@uoh.edu.sa. ^[4] Department of Economics and Finance, College of Business Administration, University of Ha'il, Ha'il, 55476, Saudi Arabia. Electronic address: sa.muneer@uoh.edu.sa. ^[5] Department of Management Information Systems, College of Business Administration, Prince Sattam bin Abdulaziz University, 165, Al-Kharj, 11942, Saudi Arabia. Electronic address: a.salameh@psau.edu.sa. ^[6]

关键词 AI-driven eco engagement AI-enabled decision utility Eco-promotional communication Green e-vocacy Perceived e-social value