摘要目的 探讨在新媒体时代背景下,面对突发事件血液采集应急处置的有效管理方法.方法 收集杭州“7·21”爆炸事故、“7·5”公交纵火事件和汶川“5·12”地震三次重大突发事件经媒体报道以后,杭州市民参与无偿献血的相关信息并进行统计分析.结果 新媒体传播后的“7·21”杭州爆炸事故中,杭城市民响应无偿献血的速度较传统媒体报道的“7·5”公交纵火事件和汶川“5·12”地震分别提前了24 h至48 h;突发事件期间,捐献400 mL血液的献血者人数比例比平时工作日明显下降,差异有统计学意义(P＜0.05),而捐献300 mL血液的再次献血者比例仅在“7·21”爆炸事故期间比上月同期有显著性增多(P＜0.05).结论 应对新媒体时代突发事件,采供血机构应通过舆情监控、舆论主导、组织管理、人员调配、物资保障等全平台全流程的系统化方案,充分利用好黄金4小时,做好血液采集的应急处置工作.

abstractsObjective To explore the effective management of emergency treatment in emergencies in new media era.Methods Collecting and analyzing related information of blood donation in Hangzhou "7·21" explosion accident,"7·5" bus arson incident and Wenchuan "5·12" earthquake were carried out,after the media reports.Results The speed of blood donation of Hangzhou citizens in response to the "7·21" Hangzhou explosion in new media was faster than that in the traditional media coverage of the "7·5" bus arson incident and Wenchuan "5·12" earthquake lagged for 24 hours to 48 hours,respectively;During the event,the proportion of blood donors who donated 400 ml of blood was significantly lower than that of normal working days (P ＜0.05),while the proportion of blood donors who donated 300 ml of blood was significant increased (P ＜0.05) only during the "7·21" explosion accident.Conclusions In response to the emergencies of the new media era,the blood collection institutions should take full advantage of the golden 4 hours through the systematic planning of the whole platform such as public opinion monitoring,public opinion,organization and management,personnel deployment and material security.