摘要目的 研究比较医生知识转移意愿与患者医疗知识需求之间的差异,进而提出医患知识转移行为匹配模型.方法 通过问卷调查进行实证分析,采用统计软件SPSS18.0对数据进行信度分析检验问卷的有效性,方差分析检验医患间知识转移意愿与需求差异的显著性,均值比较分析比较医生知识转移意愿与患者知识转移需求间差异的具体高低比较关系.结果 显示医患知识转移中,患者信息需求明显强于医生知识转移意愿.根据双方意愿与需求的高低,对医患知识转移内容分成了四类:高医生意愿-高患者需求、高医生意愿-低患者需求、低医生意愿-高患者需求、低医生意愿-低患者需求.结论 医患双方知识转移愿望与需求不匹配是导致医患信息不对称的主要障碍,进而从患者与医疗机构两方面提出对应的管理策略.

abstractsObjective To compare the differences between doctor knowledge transfer willingness and patient knowledge transfer demand,and propose matching behavior model of Doctor-Patient knowledge transfer.Methods Useing empirical analysis through questionnaire survey,tests and verities investigate data's reliability,validity.Significant test of the differences between doctor knowledge transfer willingness and patient knowledge transfer demand is conducted with ANOVA,and the detail relationship is conducted by comparison of the average values.Results Patient knowledge transfer demand is much higher than doctor knowledge transfer willingness.What' s more,this paper divides content of Doctor Patient knowledge transfer into four kinds:high doctor intention-high patient demand,high doctor intention-low patient demand,low doctor intention-high patient demand,low doctor intention-low patient demand.Conclusions Mismatching of doctor knowledge transfer willingness and patient knowledge transfer demand is the main reason of medical information asymmetry.Doctor-Patient knowledge transfer strategies are suggested based on the performance features of the four groups.